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Types of links we build
Six editorial link types, explained plainly, with no link packages or link networks.
Not all links are built the same way
Here are the editorial link types we actually use, how each one works, and when it fits. None of these involve buying links or using link networks — see our authority SEO approach for the full picture.
Guest Post Links
A link placed inside an original article you contribute to a publication.
See this link typeNiche Edit / Link Insertion
A link added into an existing, already-published article, when it genuinely improves the piece.
See this link typeResource Page Links
A link added to a curated list of helpful tools, guides or references on someone else's site.
See this link typeBroken Link Building
Finding a dead link on a relevant page and suggesting your own working page as the replacement.
See this link typeDigital PR & Editorial Links
A link earned as a by-product of media coverage: a journalist writes about your story and links to your site as the source.
See this link typeEditorial & Contextual Links
A link placed naturally within the body of relevant content, in context, because it adds value for the reader.
See this link typeReady to build authority that lasts?
Tell us what you're trying to grow. We'll identify the opportunities across search, media and AI discovery.