Home / Types of Links
Digital PR & Editorial Links
A link earned as a by-product of media coverage: a journalist writes about your story and links to your site as the source.
These links come from genuine news coverage — a journalist cites your research, quotes your expert, or references your data, and links back as a source.
What to know
- Usually the highest-trust link type, since it's entirely the journalist's choice.
- Comes bundled with real brand awareness and credibility, not just a link.
- Depends on having a genuine, timely story to offer.
How we build this type of link
This is one of the methods behind our Digital PR service. We only use it where it fits your goals, your industry and the publication's own standards — never as a bulk tactic.
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