Home / Types of Links
Broken Link Building
Finding a dead link on a relevant page and suggesting your own working page as the replacement.
This approach finds outbound links that no longer work on relevant pages, then offers your content as a helpful, working alternative.
What to know
- Genuinely useful to the site owner, which helps response rates.
- Only works if you already have (or can build) a strong replacement page.
- Most effective in niches with lots of curated, resource-style content.
How we build this type of link
This is one of the methods behind our Editorial Link Building service. We only use it where it fits your goals, your industry and the publication's own standards — never as a bulk tactic.
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Tell us what you're trying to grow. We'll identify the opportunities across search, media and AI discovery.