Home / Types of Links
Editorial & Contextual Links
A link placed naturally within the body of relevant content, in context, because it adds value for the reader.
Editorial links are the umbrella category: any link an editor includes because it's relevant and useful in context, rather than because it was requested or paid for.
What to know
- The gold standard search engines look for: relevant, contextual and freely given.
- Can come from guest posts, niche edits, resource pages or PR coverage.
- The common thread across all our link building work.
How we build this type of link
This is one of the methods behind our Editorial Link Building service. We only use it where it fits your goals, your industry and the publication's own standards — never as a bulk tactic.
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