Home / Case Studies

Case studies

Results from digital PR, editorial links and AI-search work, in a consistent format.

Get a Strategy Review Request an Authority Audit

Each case study follows the same structure: the challenge, the strategy, how we executed it, the results and what we learned. Explore the methods behind them in Digital PR, link building and AI search.

Sample

Brightpath Software

SaaS · United States · 6 months

38Editorial placements

+64%Referral traffic

Challenge: A capable analytics product with almost no third-party coverage. Competitors dominated industry media and were the default names in AI answers.
Strategy: Build a research-led PR program around a story only Brightpath could tell, then support it with editorial links to the most important product pages.
Execution: We surveyed the audience, analyzed the platform's own anonymized data and pitched the findings to business and software journalists, with expert commentary for reactive opportunities.
Results: 38 editorial placements, 64% more referral traffic, and steady growth in referring domains across the period.
Key learnings: Original data gives journalists a reason to write. Pairing it with reactive commentary kept the momentum after the first wave of coverage.

Services used: Digital PR, original research and editorial link building

Sample

Harbor & Pine

E-commerce · United Kingdom and United States · 8 months

112New referring domains

+47%Organic visibility

Challenge: Strong product, strong reviews, but weak authority. Category pages struggled to rank against larger retailers.
Strategy: Earn links to category pages through relevant editorial coverage rather than bulk placements.
Execution: We audited the link profile, found the publications already linking to competitors, and pitched seasonal data stories, gift features and expert quotes.
Results: 112 new referring domains and 47% growth in organic visibility across target categories.
Key learnings: Links pointed at the right pages did more than links pointed at the homepage. Seasonal timing mattered as much as the pitch.

Services used: Authority SEO, editorial link building and media outreach

Sample

Lumen Legal

Legal · Australia · 5 months

+52%Brand mentions in AI answers

24Pages cited by AI tools

Challenge: A respected firm that AI tools rarely mentioned, and whose online descriptions were inconsistent.
Strategy: Clean up brand and entity information, publish clear answers to common client questions, and earn expert commentary in trusted legal and business media.
Execution: We tested a fixed set of buyer questions across major AI tools, fixed inconsistent profiles, restructured key pages and placed partner commentary on recent legislation.
Results: 52% more brand mentions across the tested prompts and 24 pages cited by AI tools by the end of the period.
Key learnings: Consistency and third-party credibility mattered more than any single tactic. Monthly testing showed trends that single answers hide.

Services used: AI search visibility, media outreach and expert articles

How to read these results

Every study shows the same five parts, so you can compare them fairly. We report what we measured, over what period, and what we believe drove the change. Search visibility, coverage and AI mentions are influenced by many factors, so we describe our contribution rather than claiming credit for everything.

How long results take

Reactive media placements can land within days, while campaign coverage usually takes two to three months. Authority and search visibility build over six to twelve months, and AI visibility is tracked as a trend rather than a single result.

What good reporting looks like

Every placement, link and mention listed, with the page it supports.
Movement in referring domains, search visibility and AI answers, explained in plain language.
What worked, what did not and what we will do next.

Questions about these studies

Can I speak to a client?

Where a client agrees, we can arrange a reference conversation once we have discussed your goals.

Will I get the same results?

We cannot promise identical results. Outcomes depend on your market, story and starting point. We will set realistic goals with you.

Can I see the full report format?

Yes. Request a sample report from our contact page.

See the work before you talk to us

Samples of what you receive, and what clients say.

Spreadsheet

Sample monthly report

Coverage, links, mentions and AI visibility in one view.

Request sample

Presentation

Capabilities deck

Our process and reporting, in a few slides.

Request sample

PDF

Authority audit sample

The link profile and competitor gap review we start with.

Request sample

PDF

Case study pack

Challenge, strategy, results and learnings.

Request sample

Daniel ReyesHead of Marketing, Brightpath Software · Client interview

Marta KowalskiFounder, Harbor & Pine · Client interview

They didn't sell us links. They found the story in our own data and got it in front of the right editors.
— Daniel Reyes, Head of Marketing, Brightpath Software

Clear reports, honest advice and no surprises. We finally understood what was working.
— Marta Kowalski, Founder, Harbor & Pine

Our firm now appears when prospects ask AI tools about legal advice in our niche.
— Owen Clarke, Managing Partner, Lumen Legal

Ready to build authority that lasts?

Tell us what you're trying to grow. We'll identify the opportunities across search, media and AI discovery.

Get a Strategy Review Talk to Us