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Competitor Backlink Analysis, Step by Step
By the Link Building Firm editorial team · Guide
Competitor backlink analysis compares your link profile with your competitors' to find realistic, relevant link opportunities you're currently missing.
Why it matters
- Sites linking to multiple competitors are strong signals of a realistic target.
- Look at the content that earned the link, not just the domain.
- Gaps often reveal content you haven't created yet.
- This analysis should be refreshed regularly as profiles change.
How to get started
- Choose 3-5 competitors who genuinely rank for your target terms.
- Export their backlinks and find domains linking to several of them.
- Check what content on your site (or what you'd need to create) could earn a similar link.
- Prioritize outreach targets by relevance and realistic outreach effort.
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